NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Contest starts at 9:00 am ET on October 8, 2019 and ends at 3:00 am ET on October 30, 2019. Open only to residents of the 50 U.S. states and DC. Must be 18 or older to enter. Enter by sharing a video on Instagram responding to What makes the holidays special in your hometown? One entry per person. 5 winners will be selected with a match up to $2,500 each. Total matching donation not to exceed $12,500 USD. See Official Rules: http://on.ae.com/6189TRZAN and-give-back-contest/. Void where prohibited. This promotion is not sponsored or endorsed by, or affiliated with Instagram. Sponsor: AEO Management Co., © 2019 AEO Management Co. All rights reserved.