Sebring International Raceway has announced Monday a long-term marketing partnership with the Alan Jay Automotive Network, highlighted by naming rights of the Sebring Raceway Paddock.
Sebring International Raceway’s Paddock is now officially designated “The Alan Jay Paddock.” New lighted entrance signs into the Alan Jay Paddock and at Gate 2 will welcome the thousands of fans, competitors and media attending events at the raceway, highlighted by the 65th Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida, March 15-18th.
The entrance signs at each side of the paddock, improved lighting and newly designated street signs will enhance the overall appearance of The Alan Jay Paddock, which will debut at this weekend's HSR Classic Sebring 12 Hours event.
Alan Jay Wildstein, President & CEO of the Alan Jay Automotive Network, states, “The Sebring International Raceway is a legendary, world-renowned racing facility, and I am very proud to be able to align our company with such a premier location right in our own backyard”.
“This innovative sponsorship provides the Alan Jay Automotive Network maximum visibility year-round,” stated Sebring Raceway President and General Manager Wayne Estes. “Alan Jay is a very well-respected name in the community. In addition to Alan’s award-winning automotive dealerships, his support of hundreds of service organizations and educational institutions in Highlands County is a testament to his dedication to our community. Since he is also an avid sportscar enthusiast, we couldn’t ask for a better marketing partner.”
Sebring International Raceway is the birthplace of American endurance racing. Originating from a WWII B-17 training base known as Hendricks Field, Sebring has been the home of the legendary 12-hour endurance race since 1952. The 3.74-mile circuit is considered the world’s toughest road course.
The Alan Jay Automotive Network will celebrate its 25th anniversary in 2017. Ever since Alan Jay Wildstein's arrival in Sebring in 1992, his simple philosophy of treating customers like family and becoming a true partner within the community has played no small part in the automotive group's incredible success. As of today, the Alan Jay Automotive Network owns and manages 12 locations and 15 unique new automobile manufacturers, employing nearly 400 team members throughout Central Florida.